Rare Air

For the Rare Air campaign, JD Sports and Jordan put celebrity talent front and center to showcase the latest drop in the Jordan line. The creative leaned on bold, monochromatic visuals shot against a cyc wall — stripped-back yet striking, letting the sneakers own the frame.

Rowdy handled post, pushing the visuals into a sleek, modern space with sharp VFX work and pacing that felt unapologetically Jordan. The challenge was matching the legendary weight of the brand with an edit that still felt fresh and untouchable.

The finished piece became more than a product spot — it was a visual statement, reinforcing Jordan’s place as both a performance brand and a cultural icon.