AG Club
JD Sports + Adidas
CLIENT
JD Sports + Adidas
When JD Sports and Adidas tapped AG Club, the rising rap collective, they wanted a campaign that felt as fresh and ambitious as the artists themselves. The spot captured AG Club’s lifestyle — music, energy, and cultural presence — wrapped in Adidas’ brand edge.
With celebrity talent at the center and two powerhouse brands behind the collab, the creative was more than a sneaker ad. It was a culture piece: inspired, fast-moving, and authentic to AG Club’s world.
Rowdy brought post-production muscle, building a music-video–influenced edit that carried the rhythm of the group. The final cut hit where culture, sport, and fashion collide.
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