Dynamics

For another installment of the Polestar 3 launch, we teamed up with professional climber Margo Hayes to tell a story rooted in grit and grace. Shot over several days in Colorado, the film followed Margo from icy cold plunges in winter rivers to climbing granite walls above Boulder.

The production paired lifestyle moments with high-performance driving sequences, complete with road and park closures, aerial cinematography, and permitting challenges that tested both logistics and creativity.

The final film delivered a cinematic blend of raw athleticism and refined design, positioning the Polestar 3 as a vehicle built for those who push limits on and off the road.