Performance

To launch the Polestar 3, we partnered with Indy 500 veteran J.R. Hildebrand on a doc-style short that pushed both man and machine. Shot across multiple days in Colorado, the film followed J.R. from quiet moments at home to ripping singletrack on his bike — and ultimately unleashing the Polestar 3 on alpine roads.

This was no ordinary car shoot. With road closures, police escorts, and Russian Arm rigs tracking the car at speed, we built a production as sharp as the vehicle itself. The story balanced J.R.’s personal lifestyle with cinematic automotive footage, blending human detail with Polestar’s brand power.

The result was a portrait as dynamic as its subject: a racer whose life off-track mirrors the precision and performance of the Polestar 3.