Performance.
Rowdy created a Colorado-shot Polestar 3 film with Indy 500 driver J.R. Hildebrand, blending mountain biking, alpine roads, and cinematic automotive footage.
Services
Production
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Automotive Cinematography
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Aerial Cinematography
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Location Logistics
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Campaign
(01)
A Colorado performance film for the Polestar 3 and J.R. Hildebrand.
To launch the Polestar 3, we partnered with Indy 500 veteran J.R. Hildebrand on a doc-style short that pushed both man and machine. Shot across multiple days in Colorado, the film followed J.R. from quiet moments at home to ripping singletrack on his bike — and ultimately unleashing the Polestar 3 on alpine roads.
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Production
(02)
A high-speed automotive shoot built for the road and the rider.
This was no ordinary car shoot. With road closures, police escorts, and Russian Arm rigs tracking the car at speed, we built a production as sharp as the vehicle itself. The story balanced J.R.’s personal lifestyle with cinematic automotive footage, blending human detail with Polestar’s brand power.
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Results
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A portrait of performance on and off the road.
The result was a portrait as dynamic as its subject: a racer whose life off-track mirrors the precision and performance of the Polestar 3.
Impact
A dynamic portrait of a racer whose off-track life mirrors the precision and performance of the Polestar 3.
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Credits
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