The Chairman-Man

When Manscaped launched their Chairman trimmer, they wanted a campaign spot that hit as hard as the name. The idea? A seven-foot-tall razor mascot smashing through walls like the Kool-Aid Man for equal parts comedy and chaos.

Location scouting revealed that no homeowner would sign up for a mascot bulldozing their kitchen, so we did what Rowdy does best: built it ourselves. Our Denver team constructed full sets with exploding SFX walls, each rigged to collapse on cue (with some help from air cannons). From the bathroom to the kitchen, every break hit perfectly on time.

The result was one of Manscaped’s highest-watched ads to date — funny, shocking, and impossible to scroll past. The brand loved it, and audiences still remember The Chairman-Man crashing their screens.